Jeannette McClennan

President / Founder
Leader delivering both strategic and team implementation guidance, highly skilled digital professional that deeply understands globalization challenges.

Rob Caione

Strategic Advisor
Purpose-driven growth stage leader who excels at identifying strategic growth opportunities that lead to accelerated growth.

Harold Bolling

Chief Partnership Officer
A strategic leader who has extensive experience developing innovative digital strategies and processes to grow revenue and profit, while enhancing the customer/member experience

Dean Cowen

Chief Operations Officer
Oversees, financial management in addition to strategic partnership development.

Darius Zagrean

Chief Technology Officer
Runs an experienced team of developers capable of rapid prototyping and mobile/web application development.

Hope Gunston

Product Manager
Seasoned technical expertise and workflow knowledge to drive business strategy recommendations and assist on implementation to improve user experience globally.

Phillip Rohlfing

Project Manager
Multi-faceted Project Manager and Producer. With expertise in agile methodology who keeps evolving projects on time and on budget.

Everything is Possible

At McClennan Group (McCG) we are a digital marketing solutions agency that brings personalization and engagement to life through digital product and marketing innovation.

Life is Messy

How do we manage through periods of volatility and uncertainty except to adapt? Our work provides innovative ways to cope, and, hopefully, to thrive.

Ambiguity is Powerful

Holding contradictory possibilities is not only vital to innovation but to life. We don't decide outcomes for our clients but rather reveal paths of opportunity.

Positive Energy Meets Peace of Mind

We're dreamers and doers, constantly questioning the status quo. When we see fractured systems, we design a better way.

Trust is Essential

Working with an agency can feel like a gamble. We start by aligning goals with our clients and never rely on spin. Honesty is powerful, too.

Our Team

Our Certificates

Services

rapid research / behavioral economics / development / analytics & data science / digital experience design / go-to-market strategy / customer definition / brand architecture / brand design & identity / positioning & value proposition / integrated marketing / messaging strategy / prototyping

Breakdown of Services

Transcreation

Globalization Strategy
Localization
Linguistic Audit
Translation
Cultural Adaptation

Digital & E-Comerce Marketing

Search Engine Optimization
Pay Per Click
Content Strategy
Reputation & Social

Data Science

Machine Learning
Artificial Intelligence
Neural Networks
Advanced Statistical Methods

Business Intelligence & Analytics

Custom Dashboards
Data Science & Strategy
Machine Learning
Responsible A.I.
Membership & Loyalty

Strategy & Consulting

Competitive Analysis
Concept Ideation
Brand Strategy
Purpose of Sustainability
Product Strategy

Development

Technical Requirements
Product Roadmapping
iOS/Android Development
Blockchain, NFT, Cryptocurrencies
Virtual & Augmented Reality

UX & Design

User Experience Design
Information Architecture
Interaction Design
UI Kit Design
Design System Development

Research & Testing

Data Mining
Behavior Tracking
Design Research
Interviewing
Usability Testing

For Every Innovator

A hands-on guide that demystifies the process of digital innovation, distilling it down to seven straightforward steps.
avaliable on amazon
Book cover Innovators Anonymous - Seven steps to get your product off the ground
We
Create
Results
109 W 118th street
NYC 10026