PILOT

Superpowers Marketing Program

WHAT IS IT?

Using peer-to-peer experiences to drive registrations by sharing "superpowers" in a viral social media campaign

HYPOTHESIS

Implementing a personalized, provocative campaign will be highly sharable and reach a wide audience

25%

Participants will share
their results

Diagram5b

OUTCOME

Personalized nature of campaign was overwhelmingly popular

75%

Participants shared
their results

USER BENEFITS

Sharing newly-discovered personal insights with their friends

PARTNERS INVOLVED

Logos@3x

contact@mcclennangroup.com

+1 917 842 0364

110 E 25th St, New York, NY 10010