WHAT IS IT?

A food delivery system in Brazil enabling users to fight hunger while ordering takeout

HYPOTHESIS

Giving users the opportunity to share on social media about their contribution to fight hunger (via ordering food) would motivate others to do the same

OUTCOME

A majority of users told others about the contribution they made using a "contribution card," increasing sales

USER BENEFITS

Users enjoyed the ease of ordering takeout while actively participating in the fight against hunger

PARTNERS INVOLVED