PRODUCT
Oprah's The Life You Want Weekend
WHAT IS IT?
Mobile commerce app that extended the experience of the Oprah tour by offering subscription services at special rates
HYPOTHESIS
20%
of tour attendees
Would engage with at least one life improvement program
OUTCOME
Approximately 50% of tour attendees started at least one life improvement program
50%
Tour attendees
USER BENEFITS
Attendees maintained their momentum and achieved their goals with helpful tools and a community of like-minded peers
PARTNERS INVOLVED
Our Work
US ArmyCampaign to spur sales of a clothing line inspired by Dwayne Johnson
OprahExtending the Oprah experience into daily life with personal goals
Dr. PhilA digital experience of his best seller, Self Matters
Good LifeData-driven system to support personalized wellness
RangriFood delivery service that leans on social entrepreneurship to fight hunger
Life ReimaginedExploring and supporting life transitions for adults 40-60 years old
AARP Expert programsPersonal development experiences based on thought leaders’ IP
Holiday RetirementDigital ecosystem to support families with aging parents
MiloUser acquisition and social media engagement program
+1 917 842 0364
+1 917 842 0364
110 E 25th St, New York, NY 10010
110 E 25th St, New York, NY 10010