OUR OWN PLATFORM

Good Life

WHAT IS IT?

Relevant, real-time, simple recommendations to improve health and well-being using behavioral economics

HYPOTHESIS

By putting nudge theory, behavioral game theory and artificial intelligence into practice, consumers and clinicians will have a better chance of meeting their health-related goals

09

OUTCOME

Consumer


The Benefits of Positive Nudging

↑37%

Relative increase in flu
vaccinations from the prior year ¹

↑3X

Nudged group lost more than three times as much weight as the control group ²

Business


The Impact of Star Rating Improvements

↑13-17%

Revenue increase by improving
from 3- to a 4-star rating ³

↑8-12%

Annual plan enrollment increase
via 1-star rating improvement ⁴

** need sources for each of these statements with footnote numbers 1-3 or 4

USER BENEFITS

Improved health outcomes for consumers and improved star ratings and increased revenue for businesses

Our Work

US ArmyCampaign to spur sales of a clothing line inspired by Dwayne Johnson

OprahExtending the Oprah experience into daily life with personal goals

Dr. PhilA digital experience of his best seller, Self Matters

Good LifeData-driven system to support personalized wellness

RangriFood delivery service that leans on social entrepreneurship to end hunger in Brazil

AARP Life Reimagined (product)Exploring and supporting life transitions for adults 40-60 years old

AARP Life Reimagined Expert ProgramsPersonal development experiences based on thought leaders’ IP

Senior Market Service to Age in PlaceDigital ecosystem to support families with aging parents

Senior Market Service to Age in PlaceDigital ecosystem to support families with aging parents

SuperpowersUsing positive nudges to encourage brand awareness

+1 917 842 0364

+1 917 842 0364

110 E 25th St, New York, NY 10010

110 E 25th St, New York, NY 10010