WHAT IS IT?

Relevant, real-time, simple recommendations to improve health and well-being using behavioral economics

HYPOTHESIS

By putting nudge theory, behavioral game theory and artificial intelligence into practice, consumers and clinicians will have a better chance of meeting their health-related goals

OUTCOME

Consumer

—
The Benefits of Positive Nudging

↑37%

Relative increase in flu
vaccinations from the prior year ¹

↑3X

Nudged group lost more than three times as much weight as the control group ²

Business

—
The Impact of Star Rating Improvements

↑13-17%

Revenue increase by improving
from 3- to a 4-star rating ³

↑8-12%

Annual plan enrollment increase
via 1-star rating improvement ⁴

** need sources for each of these statements with footnote numbers 1-3 or 4

USER BENEFITS

Improved health outcomes for consumers and improved star ratings and increased revenue for businesses