PRODUCT
Become the Best Version of Yourself with Dr. Phil
WHAT IS IT?
A digital platform to help people evaluate their self-concept based on a bestselling book by Dr. Phil
HYPOTHESIS
Harnessing Dr. Phil's audience will allow us to build a business for a paid subscription service
20%
Initial cohort
3
Months
$59.85
Lifetime value
OUTCOME
Exceeded initial test goals and achieved the following metrics
31%
Initial cohort
$99.75
LTV
USER BENEFITS
Subscribers became more conscious of behavioral patterns that impacted the quality of their lives
PARTNERS INVOLVED
Our Work
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AARP Expert programsPersonal development experiences based on thought leaders’ IP
Holiday RetirementDigital ecosystem to support families with aging parents
MiloUser acquisition and social media engagement program
+1 917 842 0364
+1 917 842 0364
110 E 25th St, New York, NY 10010
110 E 25th St, New York, NY 10010