PRODUCT

Become the Best Version of Yourself with Dr. Phil

WHAT IS IT?

A digital platform to help people evaluate their self-concept based on a bestselling book by Dr. Phil

HYPOTHESIS

Harnessing Dr. Phil's audience will allow us to build a business for a paid subscription service

20%

Initial cohort

3

Months

$59.85

Lifetime value

Diagram6

OUTCOME

Exceeded initial test goals and achieved the following metrics

31%

Initial cohort

$99.75

LTV

USER BENEFITS

Subscribers became more conscious of behavioral patterns that impacted the quality of their lives

PARTNERS INVOLVED

Logos@3x

contact@mcclennangroup.com

+1 917 842 0364

110 E 25th St, New York, NY 10010