WHAT IS IT?

50

Expert-led Programs

Free, engaging programs in personal growth provided by thought leaders in a variety of fields

HYPOTHESIS

3%

Standard
conversion rate

Designing programs that encourage continual visits will outpace the site's standard rate of conversion to registration

01

Uncover Your
Dream Job

Dick Bolles

02

Find Balance

Dr Bill Thomas

03

Make Room
For Gratitude

Dr Christine Whelan

04

Find Your Purpose
in Life

Richard Leider

05

Sleep Better

Dr Janet Taylor

06

Embrace Your
Empty Nest

Dr Janet Taylor

07

Eat Well to Live Well

Dr John Whyte

08

Improve Your
Memory

Dr Majid Fotuhi

09

Reawaken Desire

Esther Perel

10

Appreciate Your
Partnership

Harville Hendrix &
Helen LaKelly Hunt

11

Afford Your Dreams

Jean Chatzky

12

Plan for a Happy
Retirement

Ken Blanchard &
Morton Shaevitz

13

Revamp Your
Leadership Style

Sally Helgesen

14

Live in the Moment

Stephan Rechtschaffen

15

Bring Affirmations
to Your Workout

Patricia Moreno

16

Prep For Career Change

Pamela Mitchell

OUTCOME

Free programs made available prior to registration had a positive impact on registration conversions

8%

Conversion rate

USER BENEFITS

Users were enthusiastic about learning tips that helped them better navigate their lives

PARTNERS INVOLVED