Media

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Published on Medium by Jeannette McClennan

Going Frugal to Opt Out of The Corporate World

I’m feeling inspired by a growing movement you may have heard of called FIRE — Financial Independence / Retire Early. The FIRE community, which numbers in the tens...

pacman

OCT 5, 2018 • 3 MIN READ ★

Published on Medium by Jeannette McClennan

Innovative Genius Dives into 50 Years of Trash

When we think of innovation, we often think of the next app or gadget that we’ll use in our everyday lives. But innovation can happen in any vertical, and it doesn’t have to be digital...

trash

SEP 21, 2018 • 3 MIN READ ★

Published on Medium by Jeannette McClennan

Product First, Branding Later

I want to tell you the (fictional) story of new product that’s heading to Mars to take breakfast by storm. Here on Earth, like so many categories, the breakfast category is crowded...

Super-Hotcake

SEP 12, 2018 • 5 MIN READ ★

Published on Medium by Jeannette McClennan

Just Say No to Spam: How B2B Marking Mimics B2C

When I was the president of Ogilvy Interactive, spearheading digital for IBM in the early 2000s, we implemented a content management system that could display different...

spam

SEP 7, 2018 • 3 MIN READ ★

Published on Medium by Jeannette McClennan

Fixing Customer Service Blind Spots

When we conceptualize the story of a product gone right, it’s easy to imagine a beginning, middle and end. First, they didn’t know what they were doing, and then they did...

Pizza

AUG 31, 2018 • 4 MIN READ ★

Published on Medium by Jeannette McClennan

An Employee’s Guide to Startup Life

If everyone who innovates is riding a rollercoaster with no clear trajectory, the same is true of anyone who joins a startup. You simply do not know whether you’re the next AirBnB...

rollercoaster2

AUG 23, 2018 • 3 MIN READ ★

Published on Medium by Jeannette McClennan

Increased Longevity Has Led to a New Life Stage

Since Roman times, we have conceptualized various stages of the human life cycle. In 17th century New England, those stages consisted of childhood, youth, middle age, and old age...

new-life-stage

AUG 17, 2018 • 3 MIN READ ★

Published on Medium by Jeannette McClennan

Roboethics: Can code be Humanized

Anyone who used Microsoft Office in late 1990s and early 2000s knows about Clippy, the animated paper clip that “helped” users navigate software. For example, if you opened MS word...

robot

AUG 9, 2018 • 4 MIN READ ★

Published on Medium by Jeannette McClennan

A simple Tool to Help You Manage Risk While Innovating

In recent decades, many major corporations disappeared from view because they couldn’t see what lay ahead. Blockbuster didn’t believe renting videos from the internet had staying...

tip-the-scale

AUG 2, 2018 • 2 MIN READ ★

Published on Medium by Jeannette McClennan

How to Ride The Rollercoaster of Running a Startup

Whether you know it or not, if you’re innovating, you’re on a rollercoaster ride, and while the twists and turns are unpredictable, there are ways to prepare...

rollercoaster

JUL 26, 2018 • 2 MIN READ ★

+1 917 842 0364

+1 917 842 0364

110 E 25th St, New York, NY 10010

110 E 25th St, New York, NY 10010